Flowers have always held a special place in cultures and daily lives around the world. They symbolize love, joy, purity, and hope. Each bloom boasts its own unique beauty, fragrance, and meaning. Floristry, like any other industry, can be profitable when entrepreneurs make smart business decisions to boost revenue. A shining example of a successful flower business is the Manhattan-based brand, Julia Testa. Read more about it on manhattanname.
From Event Planning to Her Own Flourishing Business
Julia Testa founded her brand in Manhattan. In 2008, while job hunting, she found very few opportunities in the labor market and decided to start her own business. She began by organizing freelance events, small weddings, and corporate Christmas parties. After building a strong reputation and expanding her network of valuable contacts, Testa ventured into floral design, initially working out of her mother’s kitchen. Eventually, she opened stores in Manhattan and Brooklyn and launched a website for online orders.
The success of her namesake business isn’t just due to professionally executed work, but also to Julia and her team’s incredible ability to bring people’s visions to life. They pour their hearts into every project, understanding that flowers can be more than just accents—they can be the main elements of a space. This unconventional approach has opened up unique professional opportunities for Julia and her team. Notably, their floral designs have been featured in Netflix series and have adorned the spaces of Tiffany & Co. and Bloomingdale’s Inc.
Interestingly, Julia Testa was the first florist in New York to develop a PR mailer. This is a gift sent to influencers and editors to give them a sneak peek at the brand’s new and exciting products. The brand also captures the attention of potential clients through flower shows, bouquet giveaways, and plant installations.
Arrangements for Any Occasion
At Julia Testa, you’ll find some of the most beautiful floral arrangements in New York City. The brand serves Manhattan, Brooklyn, and parts of Queens. You can expect same-day bouquet delivery if your order is placed by 3 PM. Additionally, Julia Testa’s florists create large-scale floral installations, photo backdrops, and plant walls, and decorate venues and interior elements with flowers.
You can order arrangements for any event. Weddings and engagement parties are particularly popular. The florists will bring all your ideas to life and help organize an unforgettable celebration. The brand specializes in wedding arches, aisle decor, and other floral structures. During consultations, specialists learn about the couple’s preferences for ceremony site setup, bouquet styles, boutonnieres, and more, only then starting their work. This is a fantastic opportunity to make your wedding or engagement party stand out. Guests will surely remember tables, bar counters, railings, and other elements adorned with blooms, and will be captivated by floral arches and chandeliers.
It’s worth noting that the brand recommends reaching out no earlier than 9–12 months before the wedding date. To begin the process, you need a confirmed date, a secured venue, and an approximate guest count. While there’s no strict deadline for how late you can request floral decorations for a wedding, remember that it operates on a “first-come, first-served” basis.
Furthermore, the florists enthusiastically add a touch of magic to corporate events, private parties, and other gatherings. They collaborate with designers, carpenters, planners, and other specialists, ensuring a comprehensive approach to service delivery.
Most Popular Bouquets
Year after year, Julia Testa’s best-sellers include:
Designer’s Choice. Specify your budget and trust the designers to create an amazing bouquet with the freshest and most seasonal flowers, combining artistic expertise with seasonal inspiration. You can browse other arrangements on the website and then indicate your desired colors, style, and any allergies in the “designer’s notes.”
Jewel Toned Designer’s Choice. These are also designer compositions, often chosen for Valentine’s Day. Rich tones of red, pink, purple, or white are best suited for these romantic bouquets.
Pastel Designer’s Choice. Another offering from expert florists, featuring soft pastel shades. Such arrangements are perfect for weddings or engagement parties if you’re unsure exactly what kind of bouquets you want. Experienced designers will create the ideal floral collections for you, drawing on their deep knowledge of flower pairings and current trends.
Sugarplum Fairytale. This enchanting bouquet in raspberry hues features various types of orchids, snapdragons, and flowering quince branches.
New Energy. A tall, majestic arrangement composed of white peonies, roses, snapdragons, lisianthus, Italian ruscus, and hydrangeas. All flowers are in light tones, beautifully contrasting with the green foliage.
Lush Perfection. Dozens of roses are nestled closely together in an oval, boat-shaped white ceramic vase, creating a luxurious display. Bouquets are available in red, pink, and white.
Garden Party. This garden-style arrangement is sure to impress everyone. Lush blooms of ranunculus, lisianthus, roses, snapdragons, and hellebore in soft pink, orange, and white tones are complemented by green foliage.